The Challenge:
In cooperation with Weber & Shandwick, E-axis’s goal was to create a sophisticated and user-friendly application to facilitate a user-generated content video contest.

The Execution:
The project involved the design and development of a custom application that integrated Youtube functionality into a Facebook page.  Visitors were prompted to “Like” the page in order to participate in the contest in one of two ways – either by submitting a video to the contest or simply by voting on the videos that had been submitted by others.  Commenting, voting, and sharing tools are all examples of functionality that was developed to maximize Fan engagement and subsequent brand exposure and participation.

The Result:
In just a month's time, this short campaign generated much interactivity and engagement from target Facebook users.  For example, there were over 20,000 total number of votes cast and the average number of votes cast per video was approximately 400.  Ultimately, the desired goal of associating the year’s latest and greatest electronic devices with new and existing Best Buy fans was clearly achieved.